About Us

Our Story

In September of 2008, our Founder, Shawn Hesketh, created the original WordPress 101 video tutorial series—initially envisioned as a resource for his own clients. In the decade since, it’s become one of the most popular WordPress tutorial sites in the world, helping more than three million beginners learn how to use WordPress to create and manage their own website.

In addition to the ‘WordPress 101’ video series, Shawn has also expanded the course library to include video tutorials for popular WordPress plugins like WooCommerce, Jetpack, Yoast SEO, Ninja Forms, and others.

Over the past 13 years, Shawn has created custom screencast tutorials and promo videos for some of the most notable companies in the WordPress industry, including Automattic, GoDaddy, WooCommerce, Nexcess, Pressable, Namecheap, and many others.

Now it’s your turn!

To keep up with the demand for custom intro and tutorial videos, Shawn launched 101Videos in 2018, and enlisted a couple of equally-experienced online educators to join him in this new venture. As video projects continue to roll in, we’ll expand our team so we can create even more effective and compelling videos for you.

Meet our Team

Shawn Hesketh, Founder of 101Videos

Shawn Hesketh

Shawn is the Founder and CEO of 101Videos and WP101.com, a popular video tutorial series that has helped more than three million people learn how to use WordPress. Shawn has more than 30 years’ experience as a freelancer and has created hundreds of video tutorials for clients over the past decade.

Brian Richards

Brian Richards

Brian is the Managing Director of 101Videos, and the creator of WPSessions. He’s been developing with WordPress since 2007, and training or leading development teams since 2011. Brian has an affinity for helping others develop skills and workflows to solve complicated problems.

Joe Casabona

Joe Casabona

Joe is our Senior Producer, as well as an author, college-accredited course developer and professor, and holds a master’s degree in software engineering. He’s the founder of Creator Courses, and produces a weekly podcast called How I Built It, where he interviews product developers and business owners.