Tutorial or instructional videos walk viewers through the best way to use your product or service, usually via a series of 3-5 minute screencasts. Depending on the complexity of the product, tutorial videos typically cost between $250-$500/pfm (per finished minute).
Intro or Promo Videos
An introductory or explainer video is usually used on your homepage, and is carefully constructed to introduce your company, product, or service in a way that your audience can understand in two minutes or less. Promo videos typically cost between $2,500-$5,000.
Onboarding videos are used to train new hires and get them up-to-speed in as little time as possible. An effective onboarding program usually contains a mixture of written guides, video walkthroughs, and other resources, and can cost anywhere between $10k-$50k.