An introductory or explainer video usually appears on your homepage and is carefully constructed to introduce your company, product, or service in a way that your audience can understand in two minutes or less. Promo videos typically cost around $2,500, or $1,500/per finished minute.
Tutorial or instructional videos walk viewers through the best way to use your product or service, usually via a series of 3-5 minute screencasts. Depending on the complexity of the product, tutorial videos typically cost between $250–$500/pfm (per finished minute).
Onboarding videos are used to train new hires and get them up-to-speed in as little time as possible. An effective onboarding program usually contains a mixture of written guides, video walk-throughs and other resources, and can cost anywhere between $10k–$50k.