Introductory, or ‘explainer videos’ usually appear on your homepage and are carefully constructed to introduce your product or service in a way that resonates with your audience in two minutes or less. Intro videos typically cost around $2,500 (USD).
Tutorial or instructional videos walk viewers through the best way to use your product or service, usually via a series of 3-5 minute screencasts. Tutorial videos typically cost between $300–$500 per finished minute, depending on the complexity of the product.
Onboarding videos are used to train new hires and get them up-to-speed in as little time as possible. An effective onboarding program usually contains a mixture of written guides, video walk-throughs and other resources, and typically costs between $10k–25k.