BigCommerce

Project: BigCommerce Videos

The purpose of this project is to produce a compelling collection of videos for BigCommerce for WordPress (BC4WP) to serve multiple audiences and objectives. Through these videos we will clearly articulate the problem BC4WP addresses, provide high-level and in-depth overviews of the key benefits and features provided by BC4WP, lead prospects toward paid accounts, and better educate staff for supporting and promoting a wide base of WordPress merchants.

Throughout this project, we will produce:

  1. One promotional video to introduce BC4WP to new prospects,
  2. A second promotional video to welcome new merchants to the platform,
  3. A series of internal tutorial videos to educate staff on the core tenets of WordPress and BC4WP, and
  4. A series of external tutorial videos to help merchants and developers make the most of BC4WP.
  1. Project Milestones

  2. Approval of proposal, terms & conditions.Completed: April 25, 2019
  3. Receipt of deposit payment.Completed: May 14, 2019
  4. Project Kick-off Call!Completed: May 23
  5. Deliver licensed WP101® Tutorial Videos for Internal use [Download ZIP].Completed: May 24
  6. Client-Furnished Ingredients:Completed: August 16
    1. PMM Guide
    2. BC4WP Pitch Deck
    3. BC4WP Landing Page
    4. Persona Descriptions
    5. Brand guidelines
    6. High-resolution PNG or vector logo file
    7. Existing video bumpers (intro/outro)
    8. Key talking points for the Intro Video
    9. Preferred music genre for background track [Electronic]
    10. Sample store data we can import to simulate an active store
    11. Your preferred pseudonym(s), physical address(es), email address(es), and domain(s) that may appear in any videos
    12. Sample Plugin to use, and code samples, for Section 05 videos.
    13. BC store populated with product, customer, and order data.
  7. Set up local demo site.Completed: May 31
  8. Client selection of voice actor. Your choice: ShawnCompeted: June 21
  9. Client Selection of Music: View Playlist and Listen to Selections →Completed: July 2
    1. Your Promo Choice: Alive and Free
    2. Your Tutorial Choice: Touch the Sky
  10. Office closed for Independence Day.Dates: July 4-5
  11. Produce one promo video – Introduction to BC4WP:
    1. Intro Video script submitted for client review. [Intro Script]Competed: June 10
    2. V2 of Intro Video script submitted for client review. [Intro V2 Script]Competed: June 21
    3. Client Approval of Script.Completed: July 3
    4. Record voice over from client-approved script.Completed: July 3
    5. Review and approve the voice over and music.Completed: July 3
    6. Intro Video complete and furnished to client for review. Was awaiting sample store data.Target: August 22
    7. Client-requested revisions, if necessary.Target: TBD
    8. Final Intro Video delivered!Target: +1-2 business days
  12. Produce one tutorial video – Overview: What is BC4WP:
    1. Overview Video script submitted for client review. [Overview Script]Completed: June 21
    2. Client Approval of Script.Completed: July 3
    3. Record voice over from client-approved script.Completed: July 3
    4. Review and approve the voice over and music.Completed: July 3
    5. Overview Video complete and furnished to client for review. Was awaiting sample store data.Target: August 22
    6. Client-requested revisions, if necessary.Target: TBD
    7. Final Overview Video delivered!Target: +1-2 business days
  13. Create outline describing all 22 video titles. [Video Outline Doc] Completed: July 10
  14. Produce remaining videos for Section 1: Getting Started
    1. Submit Scripts for approval.Completed: July 16
    2. Client Approval of all Scripts.Completed: July 26
    3. Record voice over from client-approved scripts.Completed: July 30
    4. Videos complete and furnished to client for review.Completed: August 6
    5. “Creating BC Account” [Script] [Video]
    6. “Connecting existing BC Account” [Script] [Video]
    7. “Importing a Catalog” [Script] [Video]
    8. “Updating BC4WP” [Script] [Video]
    9. Client-requested revisions, if necessary.Target: TBD
    10. Final videos completed.Target: +1-2 business days
  15. Produce videos for Section 2: BC4WP vs. WooCommerce
    1. Submit Scripts for approval.Target: August 16
    2. “Similarities and Differences”
    3. “Plugin and Theme compatibility”
    4. “How to migrate data from WooCommerce to BigCommerce”
    5. Client Approval of all Scripts.Target: TBD
    6. Record voice over from client-approved scripts.Target: +1-2 business days
    7. Videos complete and furnished to client for review.Target: +3-5 business days
    8. Client-requested revisions, if necessary.Target: TBD
    9. Final videos completed.Target: +1-2 business days
  16. Produce videos for Section 3: Merchandising Products with BC4WP
    1. Submit Scripts for approval.Target: TBD
    2. “Selecting a theme”
    3. “Adding products into posts and pages”
    4. “Launching a Store”
    5. Client Approval of all Scripts.Target: TBD
    6. Record voice over from client-approved scripts.Target: +1-2 business days
    7. Videos complete and furnished to client for review.Target: +3-5 business days
    8. Client-requested revisions, if necessary.Target: TBD
    9. Final videos completed.Target: +1-2 business days
  17. Produce videos for Section 4: Customizing BC4WP
    1. Submit Scripts for approval.Target: TBD
    2. “Customizer settings”
    3. “Customizing the product catalog pages”
    4. “Child templates”
    5. Client Approval of all Scripts.Target: TBD
    6. Record voice over from client-approved scripts.Target: +1-2 business days
    7. Videos complete and furnished to client for review.Target: +3-5 business days
    8. Client-requested revisions, if necessary.Target: TBD
    9. Final videos completed.Target: +1-2 business days
  18. Produce videos for Section 5: Extending BC4WP
    1. Submit Scripts for approval.Target: TBD
    2. “Extending with plugins”
    3. “Creating a plugin for BC4WP, part 1”
    4. “Creating a plugin for BC4WP, part 2”
    5. “Finding developers to help”
    6. Client Approval of all Scripts.Target: TBD
    7. Record voice over from client-approved scripts.Target: +1-2 business days
    8. Videos complete and furnished to client for review.Target: +3-5 business days
    9. Client-requested revisions, if necessary.Target: TBD
    10. Final videos completed.Target: +1-2 business days
  19. Produce videos for Internal Tutorial
    1. Submit Scripts for approval.Target: TBD
    2. “What is WooCommerce?”Target: TBD
    3. “Getting Started with BC4WP”Target: TBD
    4. Client Approval of both Scripts.Target: TBD
    5. Record voice over from client-approved scripts.Target: +1-2 business days
    6. Videos complete and furnished to client for review.Target: +3-5 business days
    7. Client-requested revisions, if necessary.Target: TBD
    8. Final videos completed.Target: +1-2 business days
  20. Produce second promo video – Welcome to BC4WP:
    1. Welcome Video script submitted for client review.Target: TBD
    2. Client Approval of Script.Target: TBD
    3. Record voice over from client-approved script.Target: +1-2 business days
    4. Welcome Video complete and furnished to client for review.Target: +1-2 business days
    5. Client-requested revisions, if necessary.Target: TBD
    6. Final Welcome Video delivered!Target: +1-2 business days

Need to get in touch?

If you have any questions at any time, feel free to email: brian@101videos.com