BigCommerce

Project: BigCommerce Videos

The purpose of this project is to produce a compelling collection of videos for BigCommerce for WordPress (BC4WP) to serve multiple audiences and objectives. Through these videos we will clearly articulate the problem BC4WP addresses, provide high-level and in-depth overviews of the key benefits and features provided by BC4WP, lead prospects toward paid accounts, and better educate staff for supporting and promoting a wide base of WordPress merchants.

Throughout this project, we will produce:

  1. One promotional video to introduce BC4WP to new prospects,
  2. A second promotional video to welcome new merchants to the platform,
  3. A series of internal tutorial videos to educate staff on the core tenets of WordPress and BC4WP, and
  4. A series of external tutorial videos to help merchants and developers make the most of BC4WP.
  1. Project Milestones

  2. Approval of proposal, terms & conditions.Completed: April 25, 2019
  3. Receipt of deposit payment.Completed: May 14, 2019
  4. Project Kick-off Call!Completed: Thursday, May 23
  5. Deliver licensed WP101® Tutorial Videos for Internal use [Download ZIP].Completed: Friday, May 24
  6. Client-Furnished Ingredients:Target: ASAP
    1. PMM Guide
    2. BC4WP Pitch Deck
    3. BC4WP Landing Page
    4. Persona Descriptions
    5. Brand guidelines
    6. High-resolution PNG or vector logo file
    7. Existing video bumpers (intro/outro)
    8. Key talking points for the Intro Video
    9. Two BigCommerce accounts: one for experimentation/exploration, one pristine for recording
    10. Sample store data we can import to simulate an active store
    11. Your preferred pseudonym(s), physical address(es), email address(es), and domain(s) that may appear in any videos
    12. Preferred music genre for background track (e.g. Acoustic? Electronic? Chill? Hipster “heys”, “hos”, and claps? Jazz? Django? Downsampled elevator music?)
  7. Set up local demo site.Completed: May 31
  8. Client selection of voice actor.Target: May 31
  9. Produce one promo video – Introduction to BC4WP:
    1. Intro Video script submitted for client review.Competed: June 10
    2. Client Approval of Script.Target: TBD
    3. Record voice over from client-approved script.Target: +1-2 business days
    4. Review and approve the voice over and music.Target: TBD
    5. Intro Video complete and furnished to client for review.Target: +1-2 business days
    6. Client-requested revisions, if necessary.Target: +1-2 business days
    7. Final Intro Video delivered!Target: TBD
  10. Produce one tutorial video – Overview: What is BC4WP:
    1. Overview Video script submitted for client review.Target: June 14
    2. Client Approval of Script.Target: TBD
    3. Record voice over from client-approved script.Target: +1-2 business days
    4. Review and approve the voice over and music.Target: TBD
    5. Overview Video complete and furnished to client for review.Target: +1-2 business days
    6. Client-requested revisions, if necessary.Target: +1-2 business days
    7. Final Overview Video delivered!Target: TBD
  11. Brian out of town. Joe assuming lead through June 28.Dates: June 24-28
  12. Produce second promo video – Welcome to BC4WP:
    1. Welcome Video script submitted for client review.Target: TBD
    2. Client Approval of Script.Target: TBD
    3. Record voice over from client-approved script.Target: +1-2 business days
    4. Review and approve the voice over and music.Target: TBD
    5. Welcome Video complete and furnished to client for review.Target: +1-2 business days
    6. Client-requested revisions, if necessary.Target: +1-2 business days
    7. Final Welcome Video delivered!Target: TBD
  13. Submit scripts for remaining nineteen (19) tutorial videos for review.Target: +8-10 business days
    • Section 1: Getting Started
      1. Creating BC AccountTarget: TBD
      2. Connecting existing BC AccountTarget: TBD
      3. Importing a CatalogTarget: TBD
      4. Updating BC4WPTarget: TBD
    • Section 2: BC4WP vs. WooCommerce
      1. Similarities and DifferencesTarget: TBD
      2. Plugin and Theme compatibilityTarget: TBD
      3. How to migrate data from WooCommerce to BigCommerceTarget: TBD
    • Section 3: Merchandising Products with BC4WP
      1. Selecting a themeTarget: TBD
      2. Adding products into posts and pagesTarget: TBD
      3. Launching a StoreTarget: TBD
    • Section 4: Customizing BC4WP
      1. Customizer settingsTarget: TBD
      2. Customizing the product catalog pagesTarget: TBD
      3. Child templatesTarget: TBD
    • Section 5: Extending BC4WP
      1. Extending with pluginsTarget: TBD
      2. Creating a plugin for BC4WP, part 1Target: TBD
      3. Creating a plugin for BC4WP, part 2Target: TBD
      4. Finding developers to helpTarget: TBD
    • Internal Tutorial Videos
      1. What is WooCommerce?Target: TBD
      2. Getting Started with BC4WPTarget: TBD
  14. Record voice overs from client-approved scripts.Target: +3-5 business days
  15. Record onscreen actions for remaining nineteen (19) tutorial videosTarget: +3-5 business days
  16. Remaining nineteen (19) tutorial videos complete and furnished to client for review.Target: +3-5 business days
  17. Client-requested revisions, if necessary.Target: TBD
  18. Final videos complete and furnished to client!Target: +3-5 business days

Need to get in touch?

If you have any questions at any time, feel free to email: brian@101videos.com