WP Rocket

Project: WP Rocket Videos

The purpose of this project is to create a series of brief tutorial videos that will assist WP Rocket customers with the most popular questions and technical issues encountered during onboarding. Additionally, we will create an introductory video that will introduce WP Rocket to new and potential customers.

These videos should:

  1. Introduce first-time visitors to the key features and benefits of WP Rocket,
  2. Provide answers to the most frequently asked questions by new users of WP Rocket,
  3. Alleviate some of the load on WP Rocket’s support staff, and
  4. Clock in between 3-5 minutes in length for tutorial videos, 90-120 seconds for the intro video.
  1. Project Milestones

  2. Approval of proposal, terms & conditions.Completed: April 1, 2019
  3. Receipt of deposit payment.Completed: April 5, 2019
  4. Project Kick-off Call! [Zoom Meeting Link]Tuesday, April 23
  5. Client-Furnished IngredientsCompleted: April 24
    1. High-resolution logo file. [Download PNG]
    2. Coupon code to acquire license keys for up to six (6) sites.
    3. Music genre preferences? Electronic, similar to this example.
    4. Stock footage guidance? “We’d like to represent two of our buyer personas: Jennifer, who is a Freelance Web Developer and makes WordPress sites for her clients. She has good technical knowledge of WordPress and of web performance basics. And Mark, who runs an online store selling sporting equipment. Running the e-commerce and boosting its performance is his full time job.”
    5. Primary talking points for the Intro Video? “Why choose WP Rocket?” — “With page speed being an SEO ranking factor, the faster your website loads, the more Google and your visitors will love it. WP Rocket is going to make your site load blazing fast with just a few clicks: even without any option enabled, it will automatically apply the 80% of web performance best practices, right upon activation. Forget difficult configurations, and switch to our user-friendly, powerful plugin! For any questions, you can count on our friendly Support Rocketeers: they love web performance and helping others.”
  6. Set up local demo site.Completed: April 29
  7. Intro Video script submitted for client review.Completed: April 30
  8. Client Selection of Music: View Playlist and Listen to Selections →Completed: May 13
    1. YOUR CHOICE: Fresh for the Summer – Includes loops/stems, so we can modify for our use.
    2. Sunset Lover – For Intro Video? Includes loops/stems, so we can modify for our use.
    3. Spring Break Bash – For Intro Video? Includes loops/stems, so we can modify for our use.
    4. PHELIX – Slightly calmer, easier going, for tutorial videos? Does not include stems.
    5. What I Do – Slightly calmer, easier going, for tutorial videos? Includes stems.
    6. Browse other selections: Electronic, 90-106 BPM, Chill, Cruising
  9. Client Approval of Script: Review script on Google Docs →Completed: May 15
  10. Record voice over from client-approved script.Completed: May 15
  11. Review and approve the voice over and music!Completed: May 17
  12. Research and license stock footage for use in video.Completed: May 16
  13. Review and approve the footage for “Jennifer” [View Lightbox]Completed: May 23
  14. Intro Video complete and furnished to client for review.Completed: May 23
  15. TO-DO: Review the Intro Video! [Review Page]PENDING APPROVAL
  16. Client-requested revisions, if necessary.Target: TBD
  17. Final Intro Video delivered!Target: TBD
  18. Scripts for remaining nine (9) tutorial videos provided by WP Rocket.Target: TBD
    1. 1. What WP Rocket does for you by defaultTarget: TBD
    2. 2. Finding the best settings for your siteTarget: TBD
    3. 3. How to check if WP Rocket is caching your site [Script]Completed: May 21
    4. 4. Resolving display issues with file optimization (basic troubleshooting)Target: TBD
    5. 5. How to measure the speed of your siteTarget: TBD
    6. 6. How does the integration with Cloudflare work?Target: TBD
    7. 7. How to find the right files to exclude from CSS minify/combineTarget: TBD
    8. 8. How to fix JS minify/combine/defer problemsTarget: TBD
    9. 9. Why external resources are bad (How to check if gtmetrix/pingdom/psi complaints are related to external files (browser caching, etc.)Target: TBD
  19. Record voice overs from client-furnished scripts.Target: TBD
  20. Remaining nine (9) videos complete and furnished to client for review.Target: TBD
  21. Client-requested revisions, if necessary.Target: TBD
  22. Final videos complete and furnished to client!Target: May 31

Need to get in touch?

If you have any questions at any time, feel free to email: shawn@101videos.com